China currently has the most extensive state-run education system globally, which means that the government puts a high priority on this market segment.
In fact, after the pandemic, they launched policies and initiatives to encourage Chinese students to study abroad, ultimately creating a better talent pool for the local job market. This continued interest in international education made foreign academic businesses more eager to reach the country’s local consumer base.
One of the most effective strategies to achieve this is by attending trade fairs and exhibitions. These events often occur within the country’s major cities and regions, attracting thousands of key influencers and decision-makers in the education industry.
In this post, we’ll discuss how to prepare for these events and determine which international education expo in China is worth joining this year.
7 Upcoming Education & Training Trade Shows in China
1. China Annual Conference & Expo for International Education (CACIE)
Since its foundation in 2000, the China Annual Conference & Expo for International Education (CACIE) prides itself as the host of one of the largest academic trade events in the Asia Pacific.
This event is influential enough to attract over 65,000 participants. Around 1000 organizations annually come together to join the exhibition, including government bodies and academic institutions from more than 60 countries worldwide.
CACIE 2023 at Beijing (Source: People’s Daily Online)
Beyond the yearly tour exhibitions, the trade show facilitates B2B networking events, forums, plenary discussions, and seminars. These programs feature industry experts and representatives from reputable universities and colleges within the country and around the world.
There’s no official date for the China Annual Conference & Expo for International Education (CACIE) yet. However, like always, the event will likely happen around late October 2025 in Beijing, China. The main exhibition is expected to commence at the China National Convention Center (CNCC).
Beyond the exhibition in Beijing, part of the CACIE program often takes place in three other regions:
- Guangzhou
- Shanghai
- Chengdu
Source: CACIE
2. CCE China Quality Education Expo
The China Quality Education Expo (CCE) is the perfect platform for brands interested in making a mark in China’s education market. This event promotes innovative academic solutions that can capture the interests and pursuits of Chinese students, industry professionals, schools, and parents.
As one of the leading international education events, it’s no surprise that its previous installations have garnered over 35,000 professional visitors. This crowd includes renowned industry investors, school principals, agents, and organizations interested in education development at the primary and secondary levels.
Source: China Quality Education Expo
Approximately 400 exhibitors from over 20 countries participated in the event’s previous installations. On top of that, the thousands of people attending CCE are welcomed with forums, topic-sharing, and more than thirty activities to engage and connect with its audiences.
This networking trade show often takes place in the Spring. In 2025, CCE will commence its events from April 10 to 12 in Shanghai, China.
Source: CCE Official Website
3. Hebei Educational Equipment Exhibition
Another event platform education-related brands can consider attending this year is the Hebei Educational Equipment Exhibition. It’s a dedicated exhibition that primarily focuses on academic learning patterns in North China regions.
Around 300 exhibitors are participating in this year’s trade show, with an expected crowd of 40,000 event-goers. It’s divided into seven exhibition areas: general education, primary education, vocational/higher education, smart campus equipment, security, logistics, and other facilities.
Like last year, the Hebei Educational Equipment Exhibition is set to take place at the International Convention Center in Shijiazhuang, China. The fair will run for three days, from the 21st to the 23rd of March 2025.
Source: Hebei Educational Equipment Exhibition
4. China Preschool Education Exhibition (Kids Expo China)
The 2025 China Preschool Education Exhibition will be held from June 13 to 15 alongside the 15th International Kid’s Education Expo at the Poly World Trade Expo.
The scale of these events makes them a perfect place to connect with education agents and representatives worldwide.
It features an exhibition area of 22,000 square meters, accommodating over a thousand booths. The event organizers gathered around 500 brands invested in local education and 100 ambassadors and experts to engage in activities like forums and workshops.
Source: Kids Expo China
The exhibition covers the entire spectrum of early childhood education, like nursery programs, teaching materials, curriculums, equipment, and supplies.
It’s also one of the few events highlighting talks about the digitization of preschool education, STEAM (Science, Technology, Engineering, Arts, and Mathematics), online learning platforms, and other innovative ventures within the market.
5. Higher Education Expo China (HEEC)
The Higher Education Expo China is a highly recognized event by the local government when it comes to student recruitment. With its long history, the exhibition was already held in 25 cities and regions in the local market.
The expo features a range of activities, including conference discussions, the merging of resources, and insights from leading authorities. Given its focus on higher education development, many activities you’ll encounter at this event discuss international exchange programs.
At the main event in May 2025, there are opportunities for schools and regions to forge partnerships through cooperation agreements alongside presentations from experts specializing in innovative higher education practices.
Source: Higher Education Expo China (HEEC)
If you’re considering marketing an overseas school program in China, it’s an excellent place to find partners and agents, considering its 100,000 on-site visitors. During the pandemic, previous installments of the exhibition attracted over 15 million online participants.
On-site events have an average visitor rate of 100,000, many of which are participating in the various conferences and forums. It also hosts over 1000 academic institutions within China’s education market, allowing you to find prospective domestic partners for your business.
6. Beijing International Preschool Tools & Kindergarten Supplies Exhibition
BJKSE is an event dedicated to facilitating discussions among leaders in early childhood education about advancements, hurdles, and trends in the sector. It fosters commercial exchanges between attendees and exhibitors.
This event not only offers a venue for business dealings but also acts as a dynamic forum for educators in the preschool sector to share insights and deliberate on the successes and challenges of early childhood education.
Source: BJKSE official website
The BJKSE is scheduled to take place at the Beijing International Exhibition Center from May 9th to 11th, 2025. Experts anticipate it will attract over 10,000 industry professionals from preschools and kindergartens.
7. CCLE Education Logistics Exhibition
The China Campus Logistics Exhibition (CCLE) mainly highlights campus management services in China. Since its inception in 2018, CCLE has evolved into a comprehensive platform showcasing the latest innovations in campus operations, digitalization, safety, energy management, and property services.
While specific dates for the 2025 edition have yet to be officially announced, it typically occurs annually in April. It will feature businesses offering smart campus solutions, intelligent safety systems, energy-saving technologies, and eco-friendly furniture.
Source: CCLE
Who are the attendees of International Education Exhibitions in China?
International education fairs in China draw a diverse crowd keen on exploring global educational opportunities. These events are magnets for people aspiring to study abroad, educators seeking international collaborations, and industry professionals looking to network.
Representatives from universities and school districts also attend these events to showcase their programs, aiming to attract enrollees and business partners.
Why Should You Attend Education Exhibitions in China?
● Opportunity for Networking
Attending these fairs opens the door to invaluable networking opportunities. You’ll meet various industry professionals, educators, and students, fostering connections that could lead to fruitful collaborations and ventures.
● Gather Industry Information
These exhibitions are a goldmine of information, offering insights into the latest educational trends, technologies, and methodologies. As a foreign business entity, these trade events allow you to start your market research. It can also give you a competitive edge and inspire innovative approaches in your business.
● Explore Partnership Opportunities
Beyond networking and learning, these fairs provide a unique platform to explore potential partnerships with other educational institutions, technology providers, and service organizations. Such collaborations can enhance your offerings, extend your reach, and open up new avenues for growth and development.
How to Prepare for Education Conferences and Exhibitions in China?
1. Do your research about the events
Start by gathering detailed information about the conference or exhibition. Understand its focus, the attendees it attracts, and what you hope to achieve there. Reading this guide is a good start as it gives you an idea of its audience and themes, helping you determine if they align with your business goals.
2. Bring a local translator if possible
Communication is critical when meeting business partners, and having a local interpreter can bridge any language barrier. This step is non-negotiable, especially if you’re participating as an exhibitor and have little to no knowledge of speaking and comprehending the local language.
It allows you to engage more effectively with attendees, exhibitors, and other participants, ensuring your message is clearly understood.
3. Announce your participation in local social media platforms
Announcing your participation through Chinese social media platforms can significantly boost your visibility. Platforms such as Weibo, Douyin, or WeChat have vast user bases and can help spread the word about your presence and offerings at the event. Don’t forget to tailor your message to resonate with the local audience for maximum impact.
Quick Q&A
How big is the education market in China?
China’s education market is renowned worldwide for its rapid development, and its predicted annual revenue is $300 billion. Right now, the country has a student population of 290 million and 18 million teachers.
Ready To Dominate The Education Market In China? Get In Touch With Us Today!
Trying to get into the local education market is not an easy feat. As a foreign business, education exhibitions give you a chance to get to know the industry more closely and create organic opportunities.
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