Read along as we discuss several travel marketing opportunities brands can explore during the October Golden Week in China. We’ll also touch base on how this holiday affects the way Chinese citizens consume online.
Golden Week in China: Finding Travel Marketing Opportunities Read More
Historically, the local government has closely monitored the Chinese gaming sector. So, it’s not unusual for industry regulators to draft rules for things like game approvals or in-game spending. These laws are particularly challenging to navigate, especially for imported games.
China Gaming Laws Every Mobile Game Company Should Know Read More
Today, more businesses are pouring their ad spend allocations into digital outdoor media. These digital screens are seen as a unified canvas for storytelling, giving brands the power to deliver consistent and immersive messaging to their target audience beyond the four corners of desktop and mobile devices.
Digital OOH Advertising in China: New Trends & Opportunities Read More
At first glance, China’s influencer marketing landscape appears to be an unlimited source of strategic partners. However, did you know that many top KOLs and KOCs in the country are part of Multi-Channel Networks (MCNs)?
Multi-Channel Networks (MCN) in China: 7 Agencies To Work With Read More
Did you know that Tencent is among the biggest advertising networks in the Chinese market? In fact, many companies are already utilizing it to expand their local reach and connect with more targeted audiences.
The Fundamentals of Tencent Advertising in China Read More
The Chinese outbound tourism market is quickly picking up its pace after its massive drop during the pandemic. In 2023, the local travel industry recorded more than 101 million cross-border trips, which covers 60% of the country’s pre-COVID era travel statistics.
How Does Ctrip Advertising Work in China? [Overview] Read More
No one can deny that the Chinese market is one of the most lucrative business landscapes in the world. Over the years, the country’s growing penetration on local social media and e-commerce channels eventually enticed many foreign brands to start advertising in China.
Advertising Laws in China: How Does It Affect Your Brand? Read More
Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.
How To Run Baidu PPC Advertising Campaigns [Tips & Strategies] Read More
For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.
How Does Youku Advertising Work? [Account Types and Ad Formats] Read More
In 2023, approximately $25 billion worth of medical equipment exports came to China from global markets like the United States, Germany, and Japan. And within the same year, the local pharmaceutical market imported foreign medicines valued at over $35 billion.
How To Advertise Medical Products in China [Market Regulations] Read More
