Among the most popular platforms used by Chinese travelers is Mafengwo. With over 7.3 million monthly active users, it’s recognized as China’s most-used short-term vacation rental booking platform.
How Does Mafengwo Advertising Work? [Guide for Travel Brands] Read More
Chinese social media platforms are excellent avenues to increase brand awareness for new businesses entering China. However, the Douyin app stands out among many options, specifically for its creative tools, massive user base, and various ad formats.
Your Ultimate Douyin Advertising Guide [Formats, Costs, & More] Read More
Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.
How to Promote an Event in China: Strategies for Global Companies Read More
When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its thriving influencer economy and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
Did you know that more than 90% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.
How Does Little Red Book Advertising Work? [Full Guide] Read More
China’s pharmaceutical industry is one of the key business segments that contributes to the country’s impressive economic growth. In November 2024, its retail sales reached approximately 62.2 billion yuan. Read along as we discuss the complexities of entering this market segment.
Is the Pharmaceutical Industry in China Open to Foreign Brands? Read More
China’s automotive industry has recorded fast market recovery, with 25 million vehicles produced and sold within the same year. With the Chinese government lifting the foreign ownership restrictions on automakers, the competition within the local business scene has become fiercer.
Inside China’s Automotive Market: Finding B2B Opportunities Read More
The increased consumption of game-related technologies, peripherals, and accessories in China is mainly attributed to the continued popularity of online games and the rapid growth of the gaming population within the country. Here are some insights and strategies to help you market gaming hardware in China.
How To Market Gaming Hardware in China [Strategies & Trends] Read More
Advertising is among the fastest strategies for distributing content to your target audiences. In China, businesses have varied options for launching these campaigns, from the local social media landscape to Chinese search engine platforms. However, one app that you might not have encountered yet is Toutiao.
How Toutiao Advertising Works for Businesses in China Read More
WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.
The Ultimate Guide to WeChat Ads: Key Strategies & Practices Read More
