With China’s massive audience reach and rapidly developing online gaming industry, attending exhibitions helps foreign brands prepare for market entry and continuously enrich their approach when promoting their game titles to local consumers
5 Video Game Conventions in China Worth Attending [Top List] Read More
The success of esports in China is a direct result of the country’s thriving local gaming market. With the industry appealing to younger consumers, it has become crucial for foreign brands to maintain their presence in this segment.
Exploring China’s E-sports Market [Business Opportunities] Read More
Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.
Celebrating Qixi Festival in China [Full Marketing Guide] Read More
China’s travel and tourism industry continues to bounce back after the brief decline caused by the pandemic. The market has a predicted volume of 130 million Chinese tourists traveling abroad in 2024, a 50% increase compared to last year’s data.
9 Most Popular Chinese Travel KOLs In Mainland China Read More
Today, Chinese mobile games hold the largest market share in the country’s online gaming scene. Given the already crowded landscape, it’s in your best interest to find creative ways to stand out from the competition.
5 Best Chinese Platforms to Promote Mobile Games [Overview] Read More
Beyond social networking and improving brand visibility among Chinese consumers, did you know that the WeChat ecosystem can also serve as a cross-border e-commerce channel? It facilitates B2C transactions, allowing international brands to sell cross-border products and services through its e-commerce platform.
How To Open a WeChat Cross-Border E-Commerce Shop [Guide] Read More
Around 15% of the 685 million Chinese gamers use console hardware to play their favorite game titles. While not as prevalent as mobile and PC games, the local demand for this gaming format is an untapped, less saturated market foreign businesses may explore.
How big is the Console Games Market in China? [Insights & Trends] Read More
Among China’s popular social media platforms, the Douyin app is the most reliable channel for connecting with a younger target audience. The country’s largest short-video-sharing app caters to over 755 million monthly active users, one-third of which are dominated by local Gen Z and Millennials.
Getting Started with Douyin Marketing [Account Setup & Insights] Read More
Gone were the days when Xiaohongshu was exclusively for female users looking for shopping tips and reviews about beauty, fashion, and lifestyle trends. Today, this social media app has evolved into a digital marketplace that caters to diverse interests, from food tutorials to online gaming content.
10 Latest Xiaohongshu Trends You Should Know [Insights] Read More
Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
