Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.
Sina Weibo Marketing Guide: Everything You Need to Know Read More
After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.
The Basics of WeChat Channels: How Does It Work? Read More
With Chinese consumers back in the outbound tourism hype, they’re increasingly searching for more convenient ways to book travel-related services. One source that never fails to satisfy their needs is the long list of popular online travel agencies (OTA) in China.
7 Most Used Online Travel Agencies (OTA) in China [Top List] Read More
If you’re looking for a short video platform with remarkably steady popularity in China’s lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.
Kuaishou Marketing Guide in China Read More
The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.
Top 10 Most Played Online Games in China Read More
Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let’s discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.
Everything About China Joy 2025 [Event Details] Read More
The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.
8 New Digital Marketing Trends in China [2025 Insights] Read More
For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2025 Read More
When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.
Advertising in China: Finding the Best Strategies This 2025 Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
