Beauty Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Thu, 21 Nov 2024 07:12:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Beauty Archives | Sekkei Digital Group 32 32 211799279 11 Best Chinese Marketplaces for Beauty Brands https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/?utm_source=rss&utm_medium=rss&utm_campaign=best-chinese-marketplaces-for-beauty-brands https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/#respond Thu, 21 Nov 2024 07:12:15 +0000 https://sekkeidigitalgroup.com/?p=32747 Right now, international brands cover around 50% of the local cosmetics market. While domestic players are slowly catching up, the high demand for foreign beauty products makes Western marketers more eager to find new ways to sell their products to Chinese consumers.

The post 11 Best Chinese Marketplaces for Beauty Brands appeared first on Sekkei Digital Group.

]]>
https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/feed/ 0 32747
Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? https://sekkeidigitalgroup.com/chinese-beauty-standards-affect-how-women-buy-cosmetics-china/?utm_source=rss&utm_medium=rss&utm_campaign=chinese-beauty-standards-affect-how-women-buy-cosmetics-china https://sekkeidigitalgroup.com/chinese-beauty-standards-affect-how-women-buy-cosmetics-china/#respond Thu, 25 Apr 2024 16:00:10 +0000 https://newsite.sekkeistudio.com/cosmetics-marketing/ The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.

The post Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? appeared first on Sekkei Digital Group.

]]>
https://sekkeidigitalgroup.com/chinese-beauty-standards-affect-how-women-buy-cosmetics-china/feed/ 0 6574
The Future of Male Beauty Market in China [New Trends & Insights] https://sekkeidigitalgroup.com/the-future-of-male-beauty-market-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-male-beauty-market-in-china https://sekkeidigitalgroup.com/the-future-of-male-beauty-market-in-china/#comments Thu, 07 Dec 2023 11:38:39 +0000 https://sekkeidigitalgroup.com/?p=32627 When talking about Chinese beauty standards, most people often think that it refers to the expected physical appearance of women in China. However, over the past few years, the male beauty categories have started gaining popularity and are setting a new trend in the local cosmetics market.

The post The Future of Male Beauty Market in China [New Trends & Insights] appeared first on Sekkei Digital Group.

]]>
https://sekkeidigitalgroup.com/the-future-of-male-beauty-market-in-china/feed/ 1 32627
How Can Foreign Skincare Brands Enter China? [Guide & Tips] https://sekkeidigitalgroup.com/how-can-foreign-skincare-brands-enter-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-can-foreign-skincare-brands-enter-china https://sekkeidigitalgroup.com/how-can-foreign-skincare-brands-enter-china/#respond Wed, 16 Aug 2023 11:17:23 +0000 https://sekkeidigitalgroup.com/?p=31576 With natural beauty trends dominating the local and global markets, skin care products are becoming more popular among Chinese consumers. The segment continues to show rapid growth every year, making it an indispensable part of China’s beauty and personal care market.

The post How Can Foreign Skincare Brands Enter China? [Guide & Tips] appeared first on Sekkei Digital Group.

]]>
https://sekkeidigitalgroup.com/how-can-foreign-skincare-brands-enter-china/feed/ 0 31576