brand localization Archives | Sekkei Digital Group

Attracting Consumers from Low-Tier Cities in China [Top Platforms]

SDG — Mon, 02 Sep 2024 11:01:34 +0000

While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.

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Importance of Brand Localization for China

David — Wed, 23 Aug 2023 16:00:50 +0000

Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.

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