Search Archives | Sekkei Digital Group

What are the Best Chinese Search Engines for Marketers in 2025?

SDG — Tue, 03 Dec 2024 17:28:36 +0000

While the reliance on social search is becoming more evident in the Chinese market, it can’t be denied that traditional search engines still hold a significant influence on local consumption patterns. In fact, recent records show that there are over 827 million active search engine users in China.

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Advertising in China: Finding the Best Strategies This 2025

David — Thu, 28 Nov 2024 17:17:36 +0000

When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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Baidu PPC: Ultimate Guide to Advertise on Baidu

David — Fri, 22 Nov 2019 09:00:38 +0000

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.

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Baidu SEO – the China Tips, the Search Approach

Sekkei Studio — Fri, 25 Oct 2019 09:00:58 +0000

As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.

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Baidu SEO Marketing Guide 2019 : Everything You Need to Know

David — Mon, 10 Jun 2019 12:58:31 +0000

Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can […]

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Social Search Optimization: How to Boost your Search Rankings with WeChat & RED

David — Fri, 01 Feb 2019 10:25:35 +0000

Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to […]

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