JD.com Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Sun, 02 Mar 2025 10:34:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png JD.com Archives | Sekkei Digital Group 32 32 211799279 Women’s Day in China: How Does It Impact Chinese Consumers? https://sekkeidigitalgroup.com/womens-day-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=womens-day-in-china https://sekkeidigitalgroup.com/womens-day-in-china/#respond Sun, 02 Mar 2025 10:27:29 +0000 https://sekkeidigitalgroup.com/?p=33662 Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.

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]]> https://sekkeidigitalgroup.com/womens-day-in-china/feed/ 0 33662 8 New Digital Marketing Trends in China [2025 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Thu, 06 Feb 2025 14:36:03 +0000 https://sekkeidigitalgroup.com/?p=29887 The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.

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]]> https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/feed/ 0 29887 5 Chinese New Year Marketing Campaign Strategies [Brand Guide] https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=5-chinese-new-year-marketing-campaign-strategies https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/#respond Thu, 30 Jan 2025 12:05:20 +0000 https://sekkeidigitalgroup.com/?p=33177 With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.

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]]> https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/feed/ 0 33177 11 Best Chinese Marketplaces for Beauty Brands https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/?utm_source=rss&utm_medium=rss&utm_campaign=best-chinese-marketplaces-for-beauty-brands https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/#respond Thu, 21 Nov 2024 07:12:15 +0000 https://sekkeidigitalgroup.com/?p=32747 Right now, international brands cover around 50% of the local cosmetics market. While domestic players are slowly catching up, the high demand for foreign beauty products makes Western marketers more eager to find new ways to sell their products to Chinese consumers.

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]]> https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/feed/ 0 32747 11.11 Shopping Festival in China: Best Strategies & Platforms https://sekkeidigitalgroup.com/11-11-shopping-festival-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=11-11-shopping-festival-in-china https://sekkeidigitalgroup.com/11-11-shopping-festival-in-china/#respond Wed, 06 Nov 2024 08:09:00 +0000 https://sekkeidigitalgroup.com/?p=32337 The 11.11 Shopping Festival is just around the corner! As many popular e-commerce platforms start to hype up the event, Chinese online shoppers are also gearing up to find the best deals and offers during China’s biggest shopping season. 

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]]> https://sekkeidigitalgroup.com/11-11-shopping-festival-in-china/feed/ 0 32337 Everything About 618 Shopping Festival in China [Trends & Strategies] https://sekkeidigitalgroup.com/618-shopping-festival-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=618-shopping-festival-in-china https://sekkeidigitalgroup.com/618-shopping-festival-in-china/#respond Sun, 16 Jun 2024 16:00:26 +0000 https://sekkeidigitalgroup.com/?p=20171 Among many promotional events that may drive sales to foreign brands is China’s 618 Shopping Day. It’s the country’s second-largest annual e-commerce festival, highly anticipated by local consumers and participating merchants.

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]]> https://sekkeidigitalgroup.com/618-shopping-festival-in-china/feed/ 0 20171 Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market https://sekkeidigitalgroup.com/cosmetics-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=cosmetics-trends-in-china https://sekkeidigitalgroup.com/cosmetics-trends-in-china/#respond Fri, 10 May 2024 16:00:08 +0000 https://sekkeidigitalgroup.com/?p=20141 China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

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]]> https://sekkeidigitalgroup.com/cosmetics-trends-in-china/feed/ 0 20141 How China’s digital ecosystem is moving ahead of the rest https://sekkeidigitalgroup.com/how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest/?utm_source=rss&utm_medium=rss&utm_campaign=how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest https://sekkeidigitalgroup.com/how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest/#respond Mon, 05 Feb 2024 16:00:55 +0000 https://newsite.sekkeistudio.com/chinese-digital-ecosystem/ China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.

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]]> https://sekkeidigitalgroup.com/how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest/feed/ 0 2117 Food Advertisements in China: How Does It Work? [Insights & Tips] https://sekkeidigitalgroup.com/food-advertisements-in-china-how-does-it-work/?utm_source=rss&utm_medium=rss&utm_campaign=food-advertisements-in-china-how-does-it-work https://sekkeidigitalgroup.com/food-advertisements-in-china-how-does-it-work/#respond Sun, 04 Feb 2024 05:06:50 +0000 https://sekkeidigitalgroup.com/?p=33290 As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?

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]]> https://sekkeidigitalgroup.com/food-advertisements-in-china-how-does-it-work/feed/ 0 33290 5 Key Trends For High-End Cosmetics Market in China [Full Guide] https://sekkeidigitalgroup.com/high-end-cosmetics-market-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=high-end-cosmetics-market-in-china https://sekkeidigitalgroup.com/high-end-cosmetics-market-in-china/#respond Mon, 11 Dec 2023 09:05:21 +0000 https://sekkeidigitalgroup.com/?p=32698 The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.

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