WeChat Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Mon, 17 Feb 2025 00:49:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png WeChat Archives | Sekkei Digital Group 32 32 211799279 Everything About China Joy 2025 [Event Details] https://sekkeidigitalgroup.com/game-connection-x-china-joy-2025/?utm_source=rss&utm_medium=rss&utm_campaign=game-connection-x-china-joy-2025 https://sekkeidigitalgroup.com/game-connection-x-china-joy-2025/#respond Mon, 17 Feb 2025 00:45:03 +0000 https://sekkeidigitalgroup.com/?p=35085 Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let's discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.

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]]> https://sekkeidigitalgroup.com/game-connection-x-china-joy-2025/feed/ 0 35085 7 Best WeChat Official Accounts You Should Follow This 2025 https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/?utm_source=rss&utm_medium=rss&utm_campaign=7-best-wechat-official-accounts https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/#respond Mon, 10 Feb 2025 07:17:33 +0000 https://newsite.sekkeistudio.com/5-awesome-wechat-official-accounts/ Among China's top social media platforms, WeChat remains the most influential digital marketing channel for businesses. It goes beyond a typical messaging app, from its content creation tools to its e-commerce functions. It hosts 25 million WeChat official accounts, making it a good source of information for launching a successful brand profile.

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]]> https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/feed/ 0 6468 8 New Digital Marketing Trends in China [2025 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Thu, 06 Feb 2025 14:36:03 +0000 https://sekkeidigitalgroup.com/?p=29887 The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.

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]]> https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/feed/ 0 29887 5 Chinese New Year Marketing Campaign Strategies [Brand Guide] https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=5-chinese-new-year-marketing-campaign-strategies https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/#respond Thu, 30 Jan 2025 12:05:20 +0000 https://sekkeidigitalgroup.com/?p=33177 With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.

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]]> https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/feed/ 0 33177 Guide to KOL Marketing in China: How to Get Started for 2025 https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=kol-marketing-guide-in-china https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/#respond Mon, 30 Dec 2024 00:40:33 +0000 https://sekkeidigitalgroup.com/?p=27181 For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.

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]]> https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/feed/ 0 27181 Advertising in China: Finding the Best Strategies This 2025 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Thu, 28 Nov 2024 17:17:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] https://sekkeidigitalgroup.com/strategies-for-b2b-marketing-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=strategies-for-b2b-marketing-in-china https://sekkeidigitalgroup.com/strategies-for-b2b-marketing-in-china/#respond Tue, 19 Nov 2024 15:35:48 +0000 https://newsite.sekkeistudio.com/understanding-b2b-marketing-china/ China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let's discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.

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]]> https://sekkeidigitalgroup.com/strategies-for-b2b-marketing-in-china/feed/ 0 6511 Top 7 Social Commerce Platforms in China [Marketer’s Guide] https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-social-commerce-platforms-in-china https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/#respond Mon, 11 Nov 2024 16:46:54 +0000 https://newsite.sekkeistudio.com/social-commerce-china-2022/ Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.

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]]> https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/feed/ 0 6221 11.11 Shopping Festival in China: Best Strategies & Platforms https://sekkeidigitalgroup.com/11-11-shopping-festival-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=11-11-shopping-festival-in-china https://sekkeidigitalgroup.com/11-11-shopping-festival-in-china/#respond Wed, 06 Nov 2024 08:09:00 +0000 https://sekkeidigitalgroup.com/?p=32337 The 11.11 Shopping Festival is just around the corner! As many popular e-commerce platforms start to hype up the event, Chinese online shoppers are also gearing up to find the best deals and offers during China’s biggest shopping season. 

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]]> https://sekkeidigitalgroup.com/11-11-shopping-festival-in-china/feed/ 0 32337 Top Chinese Social Media Platforms in 2025 [Guide for Marketers] https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2025/?utm_source=rss&utm_medium=rss&utm_campaign=top-chinese-social-media-platforms-2025 https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2025/#respond Thu, 24 Oct 2024 09:11:37 +0000 https://sekkeidigitalgroup.com/?p=30631 Today, there are over 1.3 billion Chinese internet users. With 74.2% of this user base actively engaging via social media, it’s clear why more foreign businesses are pouring their resources into building their presence on these apps.

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