Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
With natural beauty trends dominating the local and global markets, skin care products are becoming more popular among Chinese consumers. The segment continues to show rapid growth every year, making it an indispensable part of China’s beauty and personal care market.
How Can Foreign Skincare Brands Enter China? [Guide & Tips] Read More
China has a distinct digital landscape, but we all know that a good KOL marketing campaign is always an effective strategy to captivate the fragmented Chinese consumer base. Like it or not, Chinese Key Opinion Leaders (KOL) wield substantial influence across major social media platforms in China. And while their prowess molds consumer habits and purchasing decisions, not all popular KOLs suit every brand’s target audience.
9 Hottest KOLs in China That Every Brand Must Work With Read More
The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach. The industry is constantly evolving and growing, with Chinese consumers using clothing as an outlet of expression in an otherwise strict environment.
The Fashion Industry in China: Everything You Need to Know Read More
China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media
Little red book app: Paving the way for Social Shopping in China Read More
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance
Digital Content Marketing: 3 Types you Should Know Read More
