Little Red Book Archives | Sekkei Digital Group

Women’s Day in China: How Does It Impact Chinese Consumers?

SDG — Sun, 02 Mar 2025 10:27:29 +0000

Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.

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How Does Little Red Book Advertising Work? [Full Guide]

SDG — Sat, 01 Mar 2025 09:23:18 +0000

Did you know that more than 90% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.

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8 New Digital Marketing Trends in China [2025 Insights]

SDG — Thu, 06 Feb 2025 14:36:03 +0000

The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.

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5 Chinese New Year Marketing Campaign Strategies [Brand Guide]

SDG — Thu, 30 Jan 2025 12:05:20 +0000

With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.

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From TikTok to RedNote: What Can These New Users Expect?

SDG — Thu, 23 Jan 2025 14:56:35 +0000

In the third week of January 2025, over half a million American internet users moved from TikTok to RedNote. This marks an unprecedented occurrence where a Chinese community-centric platform saw an unusual influx of non-domestic account registrations and app downloads.

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Marketing to Affluent Chinese Female Travelers Using Xiaohongshu

SDG — Thu, 16 Jan 2025 15:19:26 +0000

With the power of She Economy extending its influence in the Chinese outbound tourism market, foreign travel brands must closely follow the consumption patterns that these audiences exhibit and how they affect their travel planning. And what better platform to find that data than Xiaohongshu?

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Guide to KOL Marketing in China: How to Get Started for 2025

SDG — Mon, 30 Dec 2024 00:40:33 +0000

For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.

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What are the Best Chinese Search Engines for Marketers in 2025?

SDG — Tue, 03 Dec 2024 17:28:36 +0000

While the reliance on social search is becoming more evident in the Chinese market, it can’t be denied that traditional search engines still hold a significant influence on local consumption patterns. In fact, recent records show that there are over 827 million active search engine users in China.

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How to Use Xiaohongshu for Tourism Marketing

SDG — Sun, 01 Dec 2024 10:56:42 +0000

It’s no secret that Chinese travelers rely on top social media platforms to discover outbound travel destinations and activities. However, among the handful of options available in China, Xiaohongshu has emerged as the top source of travel planning resources in the past few years.

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Advertising in China: Finding the Best Strategies This 2025

David — Thu, 28 Nov 2024 17:17:36 +0000

When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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