The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.
8 New Digital Marketing Trends in China [2025 Insights] Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
Among many promotional events that may drive sales to foreign brands is China’s 618 Shopping Day. It’s the country’s second-largest annual e-commerce festival, highly anticipated by local consumers and participating merchants.
Everything About 618 Shopping Festival in China [Trends & Strategies] Read More
As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?
Food Advertisements in China: How Does It Work? [Insights & Tips] Read More
