When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having https instead of http in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.
HTTPS vs HTTP: For Your Chinese Website Read More
Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market.
Baidu SEO Algorithms Must Read 2020 Read More
Finding your niche through all the marketing campaigns from competitors can really put your marketing skills to the test. Which is why you should stay open-minded and utilize alternative platforms such as Baidu Tieba. Baidu Tieba is one of the largest and most underutilized top social media platforms in China.
Baidu Tieba: A Beginner’s Guide to China’s Largest Online Community Read More
With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.
Baidu PPC: Ultimate Guide to Advertise on Baidu Read More
You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, businesses should not ignore the power of SEO.
SEO Services for Small Business Read More
As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
Baidu SEO – the China Tips, the Search Approach Read More
Baidu search engine optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.
Baidu SEM (PPC) vs SEO : Differences of Baidu Advertising Read More
The New Year is upon us and moving forward at full speed. If you’ve got plans to increase sales in China through website traffic, then a better understanding of the
Tips to Increase Your Baidu SEO Ranking and Things to Avoid Read More
China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60%
Beginner’s Guide to Baidu Marketing Read More
For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs.
Why You Should Invest in Baidu SEO for 2017 & The Future Read More
