Baidu SEO Archives | Sekkei Digital Group

Baidu Ecosystem: 5 Best Platforms for Content Marketing

Sekkei Studio — Tue, 25 Mar 2025 14:28:11 +0000

A well-thought-out content marketing strategy is needed to stand out in a business landscape as crowded as China’s digital ecosystem. If your goal is to increase exposure and drive traffic from Chinese audience segments, Baidu is a great marketing channel to explore.

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7 China SEO Strategies to Boost Your Brand This 2025

SDG — Tue, 11 Feb 2025 15:41:03 +0000

Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.

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Baidu SEO Guide: 10 Best Practices in the Chinese Market

SDG — Tue, 07 Jan 2025 03:41:42 +0000

As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.

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What are the Best Chinese Search Engines for Marketers in 2025?

SDG — Tue, 03 Dec 2024 17:28:36 +0000

While the reliance on social search is becoming more evident in the Chinese market, it can’t be denied that traditional search engines still hold a significant influence on local consumption patterns. In fact, recent records show that there are over 827 million active search engine users in China.

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China’s Alcohol Market Overview: Wine, Vodka, Spirits, & More

SDG — Fri, 09 Aug 2024 15:35:40 +0000

The continued development of China’s digital ecosystem has made it easier for foreign brands to sell wine, vodka, beer, and other liquor spirits directly to Chinese consumers. These business opportunities mainly stem from the prevalence of social media channels and cross-border e-commerce platforms in the country.

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Bing vs Baidu: Why Bing Matters in Your SEO Campaigns for China

SDG — Mon, 20 Nov 2023 09:18:00 +0000

As the Chinese search engine landscape continues to evolve, the options you can use for your SEO strategy also go beyond just Baidu. You may not know, but one of the major players making waves in today’s local industry is Microsoft Bing.

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Baidu vs Google: 8 Key Differences Brands Should Remember

SDG — Fri, 03 Nov 2023 03:28:39 +0000

Optimizing for search engines is an excellent way to amplify your marketing strategy. However, due to the Great Firewall policy implemented by the Chinese government, the platforms available to local users differ greatly from the West.

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Baidu SEO Website Optimization Strategies

Clervie Le Du — Mon, 22 May 2023 02:00:34 +0000

Baidu, in China, is the mother of all local search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China. If there is one place that brands should want to show up, it’s organic search engine results on Baidu.

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Guide to Baidu SEO Best Practices in China

Clervie Le Du — Thu, 06 Apr 2023 08:16:40 +0000

As China's largest search engine, Baidu is a critical component of any digital marketing strategy targeting Chinese consumers. With over one billion daily active users, the Baidu search engine offers unparalleled reach to businesses looking to expand their presence in China's rapidly growing digital market. However, optimizing your Baidu SEO can be challenging, particularly for businesses without a strong understanding of the Chinese digital landscape. To help you stay ahead of the curve, we've put together a comprehensive guide to the latest Baidu SEO trends for 2023.

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F&B in China – B2B Digital Success Formula

SDG — Wed, 16 Jun 2021 11:00:58 +0000

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.

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