In 2023, sales from Xiaohongshu live streams experienced a notable surge. One obvious indication was its gross merchandise volume increasing 4.2 times based on year-on-year growth. This shift helped the platform solidify its place in China’s live-streaming business landscape.
5 Ways of Using Xiaohongshu Live-streaming for Your Business Read More
Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.
How Does WeChat Live Streaming Work? [Guide For New Marketers] Read More
From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way. This article is a summarized version of this insightful report.
China 2022 Annual Report on Live Commerce: 12 Insights Read More
