China Digital Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Thu, 03 Apr 2025 14:22:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png China Digital Archives | Sekkei Digital Group 32 32 211799279 Sina Weibo Marketing Guide: Everything You Need to Know https://sekkeidigitalgroup.com/weibo-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=weibo-marketing-guide https://sekkeidigitalgroup.com/weibo-marketing-guide/#respond Thu, 03 Apr 2025 14:20:19 +0000 https://newsite.sekkeistudio.com/weibo-marketing-guide/ Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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]]> https://sekkeidigitalgroup.com/weibo-marketing-guide/feed/ 0 6536 The Basics of WeChat Channels: How Does It Work? https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-wechat-channels-how-does-it-work https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/#respond Thu, 03 Apr 2025 11:40:34 +0000 https://sekkeidigitalgroup.com/?p=33860 After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.

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]]> https://sekkeidigitalgroup.com/the-basics-of-wechat-channels-how-does-it-work/feed/ 0 33860 How Does Mafengwo Advertising Work? [Guide for Travel Brands] https://sekkeidigitalgroup.com/how-does-mafengwo-advertising-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-mafengwo-advertising-work https://sekkeidigitalgroup.com/how-does-mafengwo-advertising-work/#respond Fri, 28 Mar 2025 06:01:12 +0000 https://sekkeidigitalgroup.com/?p=36201 Among the most popular platforms used by Chinese travelers is Mafengwo. With over 7.3 million monthly active users, it’s recognized as China's most-used short-term vacation rental booking platform.

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]]> https://sekkeidigitalgroup.com/how-does-mafengwo-advertising-work/feed/ 0 36201 Baidu Ecosystem: 5 Best Platforms for Content Marketing https://sekkeidigitalgroup.com/baidu-ecosystem-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=baidu-ecosystem-content-marketing https://sekkeidigitalgroup.com/baidu-ecosystem-content-marketing/#respond Tue, 25 Mar 2025 14:28:11 +0000 https://newsite.sekkeistudio.com/baidu-content-marketing/ A well-thought-out content marketing strategy is needed to stand out in a business landscape as crowded as China’s digital ecosystem. If your goal is to increase exposure and drive traffic from Chinese audience segments, Baidu is a great marketing channel to explore.

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]]> https://sekkeidigitalgroup.com/baidu-ecosystem-content-marketing/feed/ 0 2481 7 Most Used Online Travel Agencies (OTA) in China [Top List] https://sekkeidigitalgroup.com/7-most-used-online-travel-agencies-ota-china/?utm_source=rss&utm_medium=rss&utm_campaign=7-most-used-online-travel-agencies-ota-china https://sekkeidigitalgroup.com/7-most-used-online-travel-agencies-ota-china/#respond Tue, 25 Mar 2025 07:49:47 +0000 https://sekkeidigitalgroup.com/?p=35073 With Chinese consumers back in the outbound tourism hype, they’re increasingly searching for more convenient ways to book travel-related services. One source that never fails to satisfy their needs is the long list of popular online travel agencies (OTA) in China. 

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]]> https://sekkeidigitalgroup.com/7-most-used-online-travel-agencies-ota-china/feed/ 0 35073 Bilibili vs YouTube: Does Bilibili Still Matter in China? https://sekkeidigitalgroup.com/bilibili-vs-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=bilibili-vs-youtube Tue, 18 Mar 2025 15:32:06 +0000 https://newsite.sekkeistudio.com/bilibili/ China’s online video market has always been unique from the rest of the world. With YouTube inaccessible in the Chinese digital ecosystem, the Bilibili platform has become an excellent alternative for local internet users.

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]]> 5334 Kuaishou Marketing Guide in China https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/?utm_source=rss&utm_medium=rss&utm_campaign=kuaishou-marketing-ecommerce-china https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/#respond Tue, 18 Mar 2025 10:43:42 +0000 https://sekkeidigitalgroup.com/?p=29853 If you're looking for a short video platform with remarkably steady popularity in China's lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.

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]]> https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/feed/ 0 29853 Travel Live-streaming in China: 5 Tourism Marketing Strategies https://sekkeidigitalgroup.com/travel-live-streaming-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=travel-live-streaming-in-china https://sekkeidigitalgroup.com/travel-live-streaming-in-china/#respond Tue, 18 Mar 2025 06:39:30 +0000 https://sekkeidigitalgroup.com/?p=36175 Gone are the days when live commerce was only for buying products and services. In China’s tourism industry, consumers include live-streaming platforms as a significant part of their travel planning process (pre-trip, during-trip, and post-trip). 

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]]> https://sekkeidigitalgroup.com/travel-live-streaming-in-china/feed/ 0 36175 Top 10 Most Played Online Games in China https://sekkeidigitalgroup.com/top-10-most-played-online-games-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-10-most-played-online-games-in-china https://sekkeidigitalgroup.com/top-10-most-played-online-games-in-china/#comments Sun, 09 Mar 2025 18:44:38 +0000 https://sekkeidigitalgroup.com/?p=34775 The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.

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]]> https://sekkeidigitalgroup.com/top-10-most-played-online-games-in-china/feed/ 1 34775 How to Promote an Event in China: Strategies for Global Companies https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-promote-an-event-in-china https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/#respond Sun, 09 Mar 2025 06:25:34 +0000 https://sekkeidigitalgroup.com/?p=36156 Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.

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