Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let’s discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.
Everything About China Joy 2025 [Event Details] Read More
As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let’s discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
The Chinese market currently has over 674 million online game players. With this massive user base, foreign gaming companies are understandably eager to enter China’s thriving gaming market. However, before dreaming of a successful launch, mobile game developers and companies must understand what the Chinese localization process entails.
Mobile Game Localization in China: How To Get Started [Tips] Read More
Chinese families are traditionally invested in their children’s education. In fact, many of them consider international schools as the ideal option for their children to expand their horizons and gain better career opportunities.
4 Ways To Market Your School to Chinese Parents [Tips & Insights] Read More
Localizing websites and launching e-commerce stores are proven and tested strategies for foreign companies trying to establish a solid presence in China’s digital ecosystem. You can try other ways to enter the Chinese market, but no matter which one you choose, chances are you’ll circle back to needing an ICP permit.
How to get an ICP license in China [Guide for New Brands] Read More
The Chinese market has a distinct digital ecosystem. In addition to the native language, the implementation of the Great Firewall policy makes the country’s website localization process more complex and challenging for foreign businesses.
7 Best Practices for Website Localization in China [Full Guide] Read More
Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.
Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More
Targeting the right audience is one of the most critical indicators of a successful digital marketing strategy in China. Among the country’s segmented consumer groups, the wealthy Chinese demographic presents a ripe opportunity for financial management firms and other foreign entrepreneurs.
Tapping into Ultra-High Net-Worth Individuals (UHNWI) in China Read More
The implementation of the Great Firewall policy has made website localization essential for foreign brands entering Mainland China. One of the pivotal aspects of this process involves hosting your website locally.
Website Hosting in China: How Does It Work? [Full Guide] Read More
