The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.
Top 10 Most Played Online Games in China Read More
The increased consumption of game-related technologies, peripherals, and accessories in China is mainly attributed to the continued popularity of online games and the rapid growth of the gaming population within the country. Here are some insights and strategies to help you market gaming hardware in China.
How To Market Gaming Hardware in China [Strategies & Trends] Read More
Gaming companies are often the source of many successful co-branding campaigns in the Chinese market. We’ve gathered the best examples to help you understand how it works and reap invaluable benefits from these strategies.
Co-branding in China: Best Examples from Gaming Brands Read More
Our influencer marketing campaigns are built around genuine user engagement. In this post, we’ll highlight how you can effectively utilize gaming influencers in China to appeal to highly tech-savvy Chinese gamers.
The Power of Mobile Gaming Influencers in China [Top KOLs & Strategies] Read More
Historically, the local government has closely monitored the Chinese gaming sector. So, it’s not unusual for industry regulators to draft rules for things like game approvals or in-game spending. These laws are particularly challenging to navigate, especially for imported games.
China Gaming Laws Every Mobile Game Company Should Know Read More
With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.
5 Most-Used Esports Livestream Platforms in China [Top List] Read More
With China’s massive audience reach and rapidly developing online gaming industry, attending exhibitions helps foreign brands prepare for market entry and continuously enrich their approach when promoting their game titles to local consumers
5 Video Game Conventions in China Worth Attending [Top List] Read More
The Chinese market currently has over 674 million online game players. With this massive user base, foreign gaming companies are understandably eager to enter China’s thriving gaming market. However, before dreaming of a successful launch, mobile game developers and companies must understand what the Chinese localization process entails.
Mobile Game Localization in China: How To Get Started [Tips] Read More
The success of esports in China is a direct result of the country’s thriving local gaming market. With the industry appealing to younger consumers, it has become crucial for foreign brands to maintain their presence in this segment.
Exploring China’s E-sports Market [Business Opportunities] Read More
As a PC game publisher or developer, tracking the popularity of your titles in a foreign market like China can take time and effort. You have to get close access to the local gaming community and create a rapport with domestic players to ensure a successful marketing campaign. This is where HeyBox comes in handy.
Exploring HeyBox: China’s Biggest PC Gaming Community Read More
